From Content Expert to AI Trailblazer— This Founder Raised $1.2m In Just 2 Years
15/07/2025
Dear friend of the block,
Can AI make content creation effortless? Tina Chopra proves it can.
With nearly two decades in content strategy and a background as a business journalist for The Economist, BBC, and Forbes, Tina identified a critical market gap: brands struggled to create scalable, brand-consistent content.
This insight led her to launch Addlly AI in March 2023—a zero-prompt generative AI platform that produces human-like, brand-authentic content effortlessly.
Breaking Through AI Content Skepticism
While many companies remain hesitant about AI-driven content creation, Tina built a sophisticated multi-LLM system that integrates first-party data and social listening for personalised content that stands apart from generic AI outputs.
Addlly AI was awarded Silver in the Digital Content category at the ASEAN Digital Awards 2025 by Minister for Digital Development and Information of Singapore, Mrs Josephine Teo, and Permanent Secretary of the Ministry of Digital Economy and Society of Thailand, Professor Wisit Wisitsora-At.
The results speak volumes: in under two years, Addlly AI has onboarded 20+ clients, earned the IMDA Spark accreditation, and won two ASEAN Digital Awards, including Silver in the Digital Content category.
From Vision to $1.2m Seed Funding
Tina presenting Addlly AI’s enterprise client use cases at Microsoft Experience Centre in Singapore.
Tina’s strategic decision to join BLOCK71 Singapore’s Generative AI Accelerate Programme with Microsoft and the Market Exploration Programme (MXP) in 2023 has fueled Addlly AI’s remarkable trajectory, helping her clients reduce content production costs by up to 50%.
Her journey demonstrates how vision and adaptability can transform an industry challenge into opportunity.
At BLOCK71, we back founders with this same unstoppable spirit, providing the network, mentorship, and resources to scale your business.
Ready to accelerate your journey? Join us at BLOCK71 today!