Through a combination of genetic analysis and lifestyle habits tracking, ConnectingDNA creates personalised wellness roadmaps tailored to each person’s unique genetic profile.

This scientific approach allows users to make proactive decisions in areas like nutrition, exercise, sleep, stress management and many other health matters, aligning these choices to their natural predispositions.

The result: a more optimised and well-rounded you, and when that happens, you can pursue more opportunities in life.

But as with all startups, this solution didn’t come easy at all.

Raising Funds During A Recession: The Hard-Learnt Lessons

Cedric and Ee Ting, who were both in the pharmaceutical industry, were confident that their domain expertise and ConnectingDNA’s unique concept would attract funding with ease.

They had never been so wrong. 

The 18 months quickly humbled them as the pandemic induced funding winter made investors very cautious.

By early 2022, their initial resources had dried up, leaving them at a crossroads with families to support and a MVP that wasn’t yet generating revenue.

Then, an unexpected opportunity arose through BLOCK71 x Microsoft Gen AI programme.

With the advanced tools and mentorship provided, the founders transformed their platform to create new value that people actually want, which then sparked the revenue stream they desperately needed.

This pivotal moment transformed ConnectingDNA’s trajectory.

In fact, Cedric and Ee Ting are in Silicon Valley right now making connections, facilitated by our BLOCK71 Silicon Valley office.