00:00 - Preamble
00:45 - Meet YY, Head of Regional Content and Marcomms at Ninja Van
05:06 - What's your North Star, and how can your Brand Content Strategy get you there?
10:52 - Aligning Brand and Business Goals by setting Key Positioning Statements that address your goal and target audience across markets
14:11 - How do we measure effectiveness and value of media?
17:30 - Conquering Market and Mindshare over your competitors: A case of losing focus with Shopback India
21:02 - Growth Hacking and how to increase Brand Equity
22:22 - Food for thought
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After four years with a boutique agency, Wu Ying Ying took on a new challenge in 2015, assuming an in-house communications role at ShopBack. She was employee number 28 when she joined the now 300+ strong team.
In her four years at ShopBack, Ying Ying worked closely across departments, taking calculated risks, and as at the time of her departure, the start-up has established itself across eight countries, with more than 10 million users.
She recently took on a new challenge and now heads up regional content and marketing communications at Ninja Van.
Ninja Van is a tech-enabled express logistics company providing hassle-free delivery solutions for businesses of all sizes across Southeast Asia. Launched in 2014, Ninja Van started operations in Singapore and has become the region’s fastest growing last-mile logistics company, powering businesses with innovative logistics solutions. Today, Ninja Van has grown its network to cover six countries: Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam.
This workshop was held as part of the BLOCK71 SE Asia's Booster programme Cohort 2. For more information on SE Asia Booster - visit block71.co or drop us an email at singapore@block71.co / saigon@block71.co / indonesia@block71.co
